The Impact of Technology: Massive Hurdles or Massive Opportunity

The Impact of Technology: Massive Hurdles or Massive Opportunity

In case you haven’t heard, our country faces some massive hurdles in the coming decade. Outside of the trade tariff and Congressional infighting headlines gripping our day today, there are some pretty serious issues coming down the pike that our country will have to face one way or another— issues that will make or break us in the decades to come.

While we have much to look forward to as it relates to the technological revolution, we have some pretty ugly realities— including some of the topics covered at this past week’s TEDC conference. CEO @Carlton Schwab has a stellar reputation for a reason. The conference featured many of his followers and some driven and passionate leaders that shared knowledge on workforce and demographic trends, tax incentives and abatement direction in the State of Texas and advice on how EDOs should be thinking about talent.

It was refreshing to be in a group of big thinkers and visionary planners— all driven by a passion for serving others and by the challenge of making economic prosperity accessible to all. It was also a delight to be stimulated by so many data-driven conversations, a new shift within the industry in recent years.

While this was my first conference, I’m already looking forward to the next fall gathering. What we didn’t have time to cover included some of the most critical topics referenced above: how EDOs can and should be positioning for increased automation in manufacturing (an industry responsible for 8% of U.S. employment), how to engage industry in helping us address pipeline and STEM training gaps, how to get business leaders involved in policy issues that affect their company’s bottom line (i.e., immigration), how to address and foster our country’s declining rate of entrepreneurialism.

What is happening in technology will most certainly directly impact EDO leaders. Our aging population is well, aging, and not adequately skilled for 21st century occupations; our incoming workforce lacks fundamental skills business leaders say are required to be successful in today’s global economy; our K12 education systems are all systemically broken, not to mention culturally not ready to shift; current immigration policy severely limits those from outside the U.S. who seek educational and entrepreneurial opportunity; regardless of trade tariffs, our country lacks a cohesive vision articulating our future technological competitive focus areas and investment.

While I’m by nature an optimist, I’m eager for our trade associations and policy groups to amp up the dialogue and work required to get us to where we need to be. I regret while in Austin, I wasn’t a more aggressive leader in tackling some of these tough topics.

I look forward to continuing to learn from my Texas eco-dev compadres but also look forward to holding our own economic leadership feet to the fire.

The Methodology – Every City is a Tech City

The Methodology – Every City is a Tech City

After many years working with industry leaders as the CEO of the Austin Technology Council, it is clear to me we are living in a new era of economic development and city growth. We are living in the era of innovation. The traditional methods of how we study and measure city growth and development are based on industrial economies, not innovation economies. In order to truly understand and quantify tech’s impact on a city, we must evolve our practices and develop new and creative ways to look at economic and urban development. Based on my research, every city exists as a tech city already. Furthermore, every company – regardless of industry – is a tech company as well.

So what do I mean by, “every city is a tech city?” The impact of technology on our everyday lives is undeniable. From phones that are more than just phones, to smart thermostats and connected health trackers, it’s clear that technology is woven through every fabric of our society, so seamlessly these days, that we sometimes don’t even realize it. When I started at the Austin Technology Council (ATC) back in 2008, I was told Austin was not a tech city. A government city or university city, yes, obviously, but not a tech city. The truth is, the tech industry was already present and booming in Austin at that time. Together with key Austin influencers, we spent years developing an updated methodology that leveraged data, galvanized key influencers and better aligned resources — for an innovation economy — not an industrial one. We challenged traditional practices and old definitions and used new ways to count the same data. Most importantly, we leveraged the new practices to begin a new narrative within the market, and to shift the city’s understanding of who it was.

What we see today is an acceleration of the lines blurring between industries. Manufacturing companies and tech companies are no longer separated as they were in pre-internet days. Take for example, the seamless transition of Under Armour’s core product line of athletic undergarments to connected device and health trackers. Under Armour CEO Kevin Plank and others like him are realizing the enormous potential of doing business in this new era of the innovation economy. Every company, regardless of industry, is a tech company. That is, if they choose to see the opportunities and the inevitability of technology and innovation.

So what happens when we start including tech in the economic equation in cities and regions previously thought to not be “tech cities.” As was the case in Austin, a significant cultural shift from how we identified the city and the core industries contributing to the city’s growth occurred. Subsequently, the economic growth of the city went from stagnant to accelerated in pretty short order. This cultural shift is the first step in welcoming that exponential growth. The second is remembering who you are. Both processes we’ve just begun to witness within the Midwest. After a painful thirty-year economic correction, the Midwest is finally ready to experience this culture shift, to remember who it is, and to become its own tech region. The timing, the Midwest’s DNA, and converging global and domestic economic trends make this unfolding movie in the central part of our country a very interesting one to watch. Stay tuned in the coming weeks as we begin to dive deeper into what makes the Midwest region ripe to be the next mountain of opportunity.