It’s impossible to get where you’re going if you don’t know where you are. Each region’s existing business infrastructure will provide a unique foundation for the positive change it seeks. Through interviews and research, Waymaker Group will combine existing market data with qualitative interviews to provide a landscape assessment that demonstrates the opportunity at hand, so that the region can develop its new identity and project it into the world in a way that attracts growth. This can be done through a 30-60 day rapid assessment or include customized data collection as part of a 3-6 month project.
Technology growth is by its nature tied to the break-neck speed and evolution of our global economy and represents a new consideration for those launching innovation-based economic development initiatives. Waymaker Group brings a unique combination of practical experience and visionary insight into a planning process that helps communities develop 1-2 year roadmaps built to quickly launch and implement. Over the course of 6-9 months, key stakeholders are brought in to a collective planning process that integrates anticipated global trends with local direction. The result—a collective decision making process and supported strategic plan—offers an efficient path for public and private stakeholders alike and positively impacts the region for decades. Added external communication strategies shift the traditional public narrative, deepen industry engagement and commitment, and lay the groundwork for accelerated startup growth.
For a region to shift the way that it collectively identifies itself takes a clear and compelling vision, vast amounts of data, local insight and consensus that now is the right time to form new habits and a new way of business. However, repositioning a market takes not only a compelling vision but teams of willing leaders and willing workers who commit to executing on a solid plan. Waymaker Group coaches companies, municipalities and major stakeholders on how to build the proper infrastructure, effective teams and dedicated professionals necessary to sustain necessary change.