Insights for the Next Economy

Recommended reading for innovative community leaders.
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4 Innovation Strategy Examples from Thriving Innovation Ecosystems

The innovation economy is here. In the wake of disruption from the COVID-19 economic crisis, business leaders have an opportunity to rebuild our technology-based, knowledge-focused economy for the future.

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The Next Economy in Action

Waymaker Group knows what makes the Next Economy tick, and we’ve gathered a lineup of three example cities (Pittsburgh, Winston-Salem, and Milwaukee) to show you the assets and opportunities that ignite economic transformation.

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The Value of Innovation Districts

No two innovation districts are exactly alike. Some redevelop unused urban tracts into attractive New Economy spaces. Others mix work and play in newly-urbanized science parks that used to stand isolated from the community. Whatever design your community leverages, the goal is the same: to create a thriving innovation community that ignites economic growth.

Waymaker in the Press

Evers' budget proposes $9.75 million to fund Innovation Center at Chrysler site

evers budget announcement

City to hold informational meeting on proposed Kenosha Innovation Neighborhood

kin input meeting

Waymaker Innovation Toolkit

Innovation as a Strategy for Regional Growth
Revive, Then Thrive

The Economist, 2019

America’s Mighty Middle.

Crunchbase, 2020

The Urgent Need to Increase Digital Talent
What is an Innovation District?
The Evolution of Innovation Districts. The New Geography of Global Innovation.

The Global Institute on Innovation Districts, 2019

The Rising Power of Innovation & Technology Services
Case Studies
Why Midsize Cities Struggle to Keep Up with Superstar Cities. Places like Winston-Salem, N.C. are trying to lay a new foundation for prosperity.

2019

Additional Resources: Books
The New Geography of Jobs,

Enrico Moretti (2013)

The Third Wave,

Steve Case (2017)

The New Localism,

Katz & Nowak (2018)

Waymaker Innovation Toolkit

Innovation as a Strategy for Regional Growth
Revive, Then Thrive

The Economist, 2019

America’s Mighty Middle.

Crunchbase, 2020

The Urgent Need to Increase Digital Talent
What is an Innovation District?
The Evolution of Innovation Districts. The New Geography of Global Innovation.

The Global Institute on Innovation Districts, 2019

The Rising Power of Innovation & Technology Services
Case Studies
Why Midsize Cities Struggle to Keep Up with Superstar Cities. Places like Winston-Salem, N.C. are trying to lay a new foundation for prosperity.

2019

Additional Resources: Books
The New Geography of Jobs,

Enrico Moretti (2013)

The Third Wave,

Steve Case (2017)

The New Localism,

Katz & Nowak (2018)