Why the Midwest?

Why the Midwest?

Why will the Midwest experience an economic renaissance through tech? While there is trepidation and concern around the evolution of manufacturing and the rise of a new economic era, there is also excitement within the region. My conversations with numerous employees and industry leaders in the Midwest illuminate a clear intention to evolve Midwestern culture to embrace innovation. The time is ripe for this cultural shift for three main reasons: regional timing, capital efficiency, and grit.
As we’ve seen throughout history, the Midwest has successfully been able to shift into different economic models. In the 1800’s, the Midwest established itself as a farming and agricultural region. During and after the Industrial Revolution, they successfully added, and some shifted, to become a leader in manufacturing as well. However, what most don’t know is that in the last thirty years, the United States has lost five million jobs in the manufacturing sector. This translates to five million families– many concentrated in the Midwest– that have become severely impacted and essentially lost the very simple promise that was emblematic of that era. The promise that if you work hard, you can support your family and live a happy life.

As opportunities in manufacturing have become more and more scarce, there is an overwhelming recognition in the Midwest that it is time for another industry to come forward. Midwesterners are not ready to give up. They are ready for another industry change – a shift. They are ready for tech. The timing in the region is right for a significant economic shift.

So who will lead the Midwest into this new era of tech and innovation? We are going to need cities and companies to lead people through the transformation and evolution of the region. Already, we have multiple cities in the Midwest that will step forward sooner rather than later. Milwaukee, Detroit, and Cincinnati are all stepping forward as innovative economic leaders in the Midwest. Numerous corporations in these states are investing millions of dollars in early stage tech companies both inside and outside their state, utilizing new investment models, including the Fund of Funds approach. These new approaches are the perfect example and a clear signal that the Midwest is ready to make change. They have all of the pieces needed — including grit and capital efficiency — two other critical factors setting the stage for the tech evolution in the Midwest.

 

 

A Word on Resilience

A Word on Resilience

Resilience is one of the most prized traits in business, specifically in Silicon Valley and within any successful tech ecosystem. The new era of the innovation economy requires us to sail uncharted waters and invent creative solutions to unfamiliar problems. Investors are obsessed with finding entrepreneurs and industry leaders who not only have deep domain and technical expertise, but who have also failed before, failed often, and have not given up. The most successful companies are ones that are often led by chief executives, CEOs in particular, that have endured decades of trial and error, bumps along the road, and failure.

What we all know about failure, falls and injuries is that afterwards there is healing, reflection and if we’re fortunate, deep learning that occurs. Deep learning and reflection on past business failures translate into more effective and creative approaches to building companies, best practices in assembling strong teams, efficient and creative paths to profitability, and eventually, desireable wisdom.

Over the last few months, I’ve had the opportunity to reconnect with my Midwest roots since I’ve been practicing being a Texan. One story that is told over and over with varying degrees of scale is, “…we have experienced pain.” Specifically, the painful impact of lost manufacturing and other outsourced jobs, injury from fast-shifting global tides, and shattered dreams from broken work-hard-and-you-will-be-rewarded contracts with our country.

As we acknowledge and learn from the bumps, bruises and pain, I can assure you, this region will rise. Midwesterners invented grit and resilience. They are getting up from being beat down and they’re primed to take back their place on the mantle of American pride about place. Markets who have successfully turned to resilience as a prized, market-propelling attribute will increasingly be turning to the Midwest for lessons, best practices and their earned wisdom. The American Midwest is standing up again – what a powerful lesson for us all at an exciting time like this.