It used to be that the engineering crowd was often left out of critical strategic or vision-setting conversations. Ask any CEO about the future of business, what it takes to build a company, successfully grow a company, etc., and they’ll have answers and lots of very...read more
Every community in the U.S. is facing new technology-driven economic demands and pressures- most especially those who enjoyed success during the industrial revolution. Meeting these new demands will require a two-pronged leadership approach-- both led by private...read more
The healthcare heroes that are part of a growing community in Austin taught me just enough about their worlds to be dangerous (thank you, Gary Sabins, Dennis McWilliams, Timothy Sullivan, Jack Henneman). Thankfully, jumping back into that world on the East Coast...read more
A last-minute trip to Cambridge last week turned out to be eye-opening. Over the past year, Waymaker’s focus has been on serving markets in the middle part of the U.S. But, I’m discovering, even the most advanced markets need support too. Hosted by @BioLabs, led by...read more
I’ve spent a great deal of time recently thinking about the rate at which people are ready to adopt new ideas and new possibilities, and therefore big changes. Back in 2008, stepping into my new role as CEO of the Austin Technology Council, I heard every excuse as to...read more
For the last few months, I’ve been in Milwaukee diving deeper into the economic potential of the Midwest. I left with a renewed sense of optimism and excitement, specifically with regards to the amount of invention and innovation coming from the region already....read more
Why will the Midwest experience an economic renaissance through tech? While there is trepidation and concern around the evolution of manufacturing and the rise of a new economic era, there is also excitement within the region. My conversations with numerous employees...read more
After many years working with industry leaders as the CEO of the Austin Technology Council, it is clear to me we are living in a new era of economic development and city growth. We are living in the era of innovation. The traditional methods of how we study and...read more
Resilience is one of the most prized traits in business, specifically in Silicon Valley and within any successful tech ecosystem. The new era of the innovation economy requires us to sail uncharted waters and invent creative solutions to unfamiliar problems. Investors...read more
To say I didn’t have much experience in tech before becoming the CEO of the Austin Technology Council is an understatement. To be quite frank, I had never worked in tech. Thankfully, however, I was qualified. My work experience ranged from banking, to business and...read more
"Waymaker Group has become a trusted partner to Kenosha industry and civic leaders and helped us quicken the pace on a critical project that will transform our community’s economy. They push our market to position from our strengths, to think bigger about the region’s future and are sensitive to our community’s dynamics."
Sr. Vice President, Jockey International, Inc.
"Every city needs somebody like Julie Huls. Julie has a unique talent to position stakeholders ahead of the curve while managing the fears and resistance typically associated with change. Her energy, vision, professionalism and attention to detail are unmatched."
Cheif Programming Officer, SXSW
"Waymaker Group is an asset for any region trying to grow. Their ability to bring together leaders across entire spectrums was critical in making Austin the tech hub it is today and a testament to their transformational leadership ability."
CEO, Black Box
"The Waymaker Group brings the combined power of insight and collaborative leadership required to take innovation economies forward."
SCEO, SaaS Advisor, Board Director
"If your goal is to position your market for success, Waymaker is your fastest way forward. People value their ability to combine data with soulful insight and organically follow their lead."
"As an investor, there’s no better group to have in my corner than Waymaker. Their ability to grasp long-range technology trends, along with their uncanny ability to read individual talent makes picking market winners that much easier."
Managing Director, Mercury Fund
"Julie Huls is a true transformational leader whose vision and dedication has been instrumental in growing the Austin tech community into what it is today."