Waymaker Group activates cities looking to ignite economic transformation and harness innovation-based growth.

Work With Us

We believe every market matters.

It’s not easy to transform an established market into a thriving destination for talent, invention and capital. But, with leadership, empathy, and expertise, Waymaker helps you navigate the emerging technologies best suited for success. Your market’s prosperity is essential to the larger economic network, and with Waymaker, you’ll gain a partner with a vested stake in the outcome.

Increase job growth in innovation/ technology
Position your market as a tech hub
Plan and integrate a new innovation center
Increase industry engagement
Build entrepreneurial ecosystems

Put your city back on the map.

Waymaker excels at optimizing innovation-based growth — with impactful data that validates your tech strength; custom industry engagement strategies that accelerate growth in high-impact clusters; and practices that shift the public narrative from negative to 21st-century-competitive.

We invest in expertise.

Our industry and economic data acquisition is second to none. With data partners like Gartner and Emsi, we’re serious about moving you forward. You mobilize with the best and make informed decisions with the assurance and confidence to push farther in hyper-competitive environments.

$22K in 1992

$22K in 1992

My sister recently sent a package of old school pictures (my bangs were pretty awesome in the 80s if I do say so), cards and mementos—personal belongings from my father who passed away four years ago. Among the items, a small piece of paper from Emery Air Freight. The...

It’s Happening

It’s Happening

It’s taken a while to get here. Admittedly, I was isolated, extremely, while living and working in Austin’s tech bubble. But the last three years has allowed me to not only dive deep into a number of different industries but to understand from CEOs, founders and...

Is it too late for Middle America?

Is it too late for Middle America?

For the past 18 months, I’ve been giving Steve Case’s book, Rise of the Rest out to future and current clients. Mr. Case is best known as the founder of AOL but in years past has continued to provide his view into the technology industry’s crystal ball. There are few...

“Every city needs somebody like Julie Huls. Julie has a unique talent to position stakeholders ahead of the curve while managing the fears and resistance typically associated with change. Her energy, vision, professionalism and attention to detail are unmatched.”

Hugh Forrest

Chief Programming Officer, SXSW

“Waymaker Group is an asset for any region trying to grow. Their ability to bring together leaders across entire spectrums was critical in making Austin the tech hub it is today and a testament to their transformational leadership ability.”

Joel Trammell

CEO, Black Box